TSR’s shows are being produced by a two-woman team of veteran TV producer and Daytime Emmy-nominated showrunner Tarvenia “T” Jones (“Upscale with Prentice Penny,” “Divorce Court”) and Judith Nwandu, who is Angelica’s sister.Īngelica Nwandu (who goes by Angie) will serve as executive producer on the three series, marking her latest foray as a writer and producer. “The series reinforce our commitment to providing entertainment that caters to black culture and allows us to collaborate even more closely with our Roommates, who truly make TSR feel like a family.” “We want to give them curated digital programming that is tailored to their interests. “The goal of the new programming is to give our audience what we feel they are lacking,” Nwandu said. By contrast, the new shows will be longer-form video exclusively produced by the company. The bread and butter of The Shade Room - which the New York Times once called “Instagram’s TMZ” - has been curated viral posts. The series are: “Petty Court,” a court show for guests to air their petty grievances, hosted by Instagram star Landon Romano (1.2 million followers), who will act as judge “Struggle Chef,” a cooking competition series featuring celebrity guests including Ray J, Joseline Hernandez (VH1’s “Love and Hip Hop: Atlanta”), and Tami Roman (VH1’s “Basketball Wives”) and “F-boy Chronicles,” an investigative show kicking off in New York City about guys known as F-boys (which, according to one Urban Dictionary definition, are “a specific type of male millennial douchebag”). Now Nwandu’s TSR is diving into original programming, with three shows set to debut exclusively on the Instagram account later in 2019. The five-year-old venture, the brainchild of entrepreneur Angelica Nwandu, runs one of the most highly engaged accounts on Instagram: which has 15.3 million followers (referred to as “Roommates”), generates upwards of 5 billion to 6 billion impressions per month. The Shade Room, a top Instagram-based media publisher focused on black culture, entertainment and celebrity gossip, is launching three new original series on the social platform.
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