Digital out-of-home marketing has inherited all the benefits from non-digital OOH and given it a significant boost.
New technologies have introduced a new way of advertising.
Yet even amid a surge in OOH investments and new digital technology. In Q4 alone, spending increased 7.2% year-over-year, the largest quarterly increase since before the Great Recession. How to use ooh in a sentence.Spending on out-of-home (OOH) advertising grew 4.5% in 2018 over 2017, reaching $8 billion, according to Out of Home Advertising Association of America (OAAA). The meaning of OOH is -used to express amazement, joy, or surprise.